By Christopher Lombardo

If your brand has “cheer” in its name, it is likely a no-brainer to rally around athletes. General Mills brand Cheerios is backing Team Canada’s Olympic ambitions in Japan by bringing back its decade-old “cheer cards,” once again encouraging Canadians to write heartfelt messages of support to athletes gunning for gold.

http://strategyonline.ca/2021/05/26/general-mills-cheers-a-little-louder-for-olympians/